FROM ZERO TO WONDERFUL.

“Is it more important for you to move fast, or be thoughtful?”

A QUESTION TO EVERY CLIENT.

“Yes".

EVERY CLIENT.

THE BRAND ACCELERATOR SEQUENCE: SMALLISH AND MEDIUM SIZED COMPANIES.

This guided sequence of work is designed for motivated people who are able to move forward with equal amounts of intrepidness, speed and thoughtfulness, and who are empowered within their organizations to make bold choices.

This streamlined approach is geared for small and medium sized organizations in early-stage and high-growth environments to help them take the first steps to establish the fundamentals for developing a durable brand, core communications, and unified marketing and sales experiences.

STEP ONE: FOUNDATIONAL SEQUENCE

This sequence gets you your building blocks for a rock solid foundation upon which all other communications will be done efficiently and consistently.

Whether you build your own marketing and creative teams in house or with outside help, these are the basic elements needed to start building your own distinct place in your audience’s awareness, memory, and consideration.

  • Standard Duration: 2-4 weeks.

    • Competitive audit
    • Naming Research and Recommendations (If applicable. Does not include Trademark registration or legal services.)
    • 2-4 logo concepts
    • Color Study
    • Final logo system
    • All standard logo files

  • Standard Duration: 1-3 weeks

    • Full brand color system
    • Illustration and icon library
    • Typographic standards
    • All standard file formats

  • Standard Duration: 2-4 weeks

    • Core presentation design template (PPT, Google Slides, Keynote, or Figma)

    • Email Signatures

    • Social Media Profiles Design

    • Templates delivered in live editable layouts

STEP TWO: ACTIVATION SEQUENCE

With the foundational elements in place, the following sequence delivers you working assets and tools that begin communicating and connecting with your audience in expressive ways to develop and demonstrate your brand’s personality and style.

  • Timing and deliverables vary. The main factor in determining these are understanding what website platform you are using, and the size and skillset of your web team.

    If the answers to those questions are, "I don't know, and zero." that is ok. We can help you create small but mighty websites that can be maintained by small teams without specialized skills.

  • Standard Duration: 1-3 Weeks

    Services Include:

    • Copy Style Standards
    • Voice and Tone Guideline
    • Photography and Illustration Usage
    • Copywriting
    • Photography and Video Services
    • Illustration and Informational Graphic Design
    • Product and Service Naming and Architecture
    • Customer Messaging Framework

  • Standard Duration: 2-4 weeks

    • Sales Presentation Design (PPT, Google Slides, Keynote, or Figma)

    • Templates Delivered Editable Layouts

We understand how new and nascent companies need to operate: with expediency, efficiency, and the kind of scrappiness that delivers real results for the now, coupled with the thoughtfulness for what’s next.

Whether you are truley starting from zero, or are working with legacy brand material, we’ll work with you dial in the Brand Accelerator Sequence to fit your needs.

Let's Do This.